Accelerating patient
recruitment in clinical trials
Our patient centric, end-to-end approach optimizes your chances of successful and timely trial recruitment.
Recruitment failures are costly
Discover how to improve awareness and engagement across your target audiences and accelerate your trial recruitment today.
End-to-end recruitment that delivers
Trial recruitment is full of complex challenges
We combine in-depth analysis of the target patient population and expert message development with seamless campaign execution, pre-screening and site liaison in order to identify, attract, engage and retain best-fit prospective trial participants at pace.
Patients are consumers too
We bring cutting-edge digital marketing know-how, honed in the consumer world, into the field of clinical trials, blending it skillfully with more traditional tactics including HCP and PAG outreach.
Communications in this space is highly regulated
We ensure up-to-date knowledge of regulatory and ethical principles to expedite approvals, whilst ensuring the story we tell about the trial rationale and prioritization of participant wellbeing remains as compelling as possible.
New barriers often come to light in the recruitment journey
Our research-driven, omni-channel approach is constantly evolving to maximise results.
Capabilities
Understanding and planning
- Sponsor collateral review
- Patient/PAG interviews
- Messaging framework
- Persona development
- Influencer mapping
- Landscape analysis
- Campaign planning
- Measurement framework
Asset & platform creation
- Trial brand development
- Patient facing content assets
- Trial website (including site finder)
- PAG packs (social content)
Digital & Media outreach
- Digital outreach
- Paid search
- Social targeting
- Programmatic retargeting
- Email nurture
- Print & broadcast
PAG & HCP Outreach
- PAG engagement
- Aggregators
- Direct to physician outreach
Pre-Screening
- Primary online pre-screening
- Secondary call centre pre-screening
- Site management
Have you struggled with trial recruitment?
We know that each indication, each protocol and each patient population is unique.
We base everything we do on in-depth demographic, cultural and behavioral profiles of the target patient population and those who influence them, developing multifaceted personas to guide our targeting.
We carefully craft and road-test effective patient-facing messaging, choosing wording and language to align with health literacy levels and optimal tone of voice. Ensuring compliance through our deep-rooted understanding of the regulatory and ethical landscape.
Using comprehensive analysis of where and how each target audience accesses and consumes content to develop our outreach strategy and tactical plans.
Maximising reach and driving participant engagement through a flexible omni-channel approach blending digital hyper-targeting and nurture programmes with more traditional non-digital tactics.
Our combined online and call-centre-based pre-screening maximises the chance that only high-potential participants are passed to site teams preventing site overloads that can delay on-boarding.
And through continuous full funnel analytics monitoring we rapidly identify and rectify bottlenecks and drop-off points in the patient journey to maximise recruitment performance.
Talk to us about how our capabilities could benefit your trial