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Why you need a digital-first approach to trial recruitment

An illustration of two healthcare professionals looking at computer screens with data, stood next to a scene of a patient in her arm chair reviewing clinical trial details.

Patient recruitment is the biggest hurdle to efficient clinical trial delivery. Navigating this complex challenge is both an art and a science.

ConnectID.HEALTH, the health practice of Investis Digital, brings you a comprehensive suite of solutions for clinical trial recruitment, participant retention, investigator training and broader digital communications.

An illustrated patient sat on her sofa looking at her phone.

Every day is a digital day

Every day what we think – who we believe, who we trust, who we admire and how we act are shaped by our digital experiences and the brands and media we meet there.

And that’s true for healthcare, where social media can have as much influence as a doctor and  1 billion health-related questions are asked on Google every day.   

That’s why we put digital at the centre of our trial recruitment and retention programmes.  

Never forgetting that prospective clinical trial participants are not just subjects matching protocol eligibility criteria.  They’re people with highly personal preoccupations, priorities, preconceptions and preferences.  

Their decisions swayed by numerous sources of influence, including the content and people they experience online.

 
DIGITALLY CENTRIC RECRUITMENT

Today digital is a fundamental part of trial recruitment

It’s no longer enough for clinical trial recruitment to include a digital ‘bolt-on’. Instead, a sophisticated and multifaceted digital plan should be a fundamental pillar of every trial’s strategic and tactical programme.

Through working in highly regulated markets for more than 20 years, with over 100 digital marketing specialists worldwide – plus a team of clinical trial experts and healthcare communications professionals – we are the ideal partner to deliver digitally centric patient recruitment & retention programs.

 
 
An illustration of two healthcare professionals standing in front of several computer screens with trial participants and a trial briefing on the screens.
OUR APPROACH

Tailored, insight-driven strategies

Because every therapy area, patient population and protocol is different, so are our strategies. Uniquely tailored for each trial through data and insights within our tried and tested approach framework. 

We use extensive research and target audience profiling to formulate messaging that resonates with target populations and optimise the mix of communication channels for maximum reach.

Sophisticated digital hyper-targeting, combined with more traditional routes like PAG and HCP outreach, maximise your chances of streamlined and accelerated recruitment.

Alongside our omni-channel clinical trial recruitment solutions, we offer centralised digital-first trial retention and online investigator briefing and training. We also provide a comprehensive range of digital corporate communications services.

Empower your clinical trial delivery. 

Talk to us today
An illustration of a healthcare professional looking at her screen whilst sitting in a deskchair and looking at some paper.